Brow Lift / Brow Perm / Brow Setting
A professional cosmetic treatment that uses a mild perming solution to reshape and set brow hairs in an upward brushed position, creating the appearance of fuller, more defined and lifted brows without any injectables or semi-permanent makeup.
How it works
A reducing agent (thioglycolic acid or cysteamine) breaks the disulfide bonds in brow hair keratin, allowing the hairs to be repositioned. A neutralising agent then reforms the bonds in the new position. Optional tint and nourishing treatment follows. Similar chemistry to hair perming but gentler formulations for facial use.
Reported benefits
- Fuller, more defined brow appearance
- Natural lifted look without makeup
- Suitable for thin, sparse, or unruly brows
- Brow shape enhancement without tattooing
- Low downtime — return to normal activities immediately
- Can reduce daily brow makeup time
Regulatory status
Regulated under EU Cosmetics Regulation (EC 1223/2009) rather than medical device legislation. Chemical components must meet cosmetic safety standards. No specific EMA involvement — regulated by national cosmetics authorities.
Cosmetic treatment regulated by CTPA (Cosmetic, Toiletry and Perfumery Association) guidelines and UK Cosmetics Regulation (retained EU law). Not a medical procedure. No MHRA involvement. Must comply with UK cosmetics safety standards.
Brow lamination is a cosmetic treatment, not a medical procedure. The chemicals used (thioglycolic acid-based) are regulated by the FDA as cosmetics under the FD&C Act. No specific medical device clearance required. Must comply with FDA cosmetic labelling requirements.
Practical details
Frequency: Every 6–8 weeks
Results last: Immediate results; fades as hairs grow and reshape naturally (6–8 weeks)
Contraindications:
- Active eczema, psoriasis or skin irritation near brows
- Recent permanent makeup or microblading (within 4 weeks)
- Allergy to perming or tinting chemicals
- Very sparse or fragile brow hairs
- Open wounds or cuts near brow area
Always consult a licensed medical professional before undergoing any treatment. This information is educational only and does not constitute medical advice.